A Life Planner with Purpose

For Siti Nuurhayyu Yatim, insurance is never just numbers on a policy—it’s about safeguarding families, businesses, and peace of mind. Growing up with a drive to excel, she transformed her early career in accounting into a path where impact matters more than titles.

Becoming a Life Planner at Hayyan Consultancy under the AIA Group, Nuurhayyu realized that her work could touch lives in ways a spreadsheet never could. Business protection, Takaful coverage, and strategic planning weren’t just products—they were tools to shield families from uncertainty and provide hope in moments of crisis.

Did You Know?

Within just two months as a Life Planner, Nuurhayyu achieved MDRT (Million Dollar Round Table) status—a global recognition awarded to Life Planners meeting the highest standards of excellence. She later reached COT (Court of the Table) status after attaining MDRT three times, proving that dedication and strategy can turn ambition into achievement.

Building Success on Relationships

What sets Hayyan Consultancy apart isn’t just financial expertise—it’s Siti Nuurhayyu’s unwavering commitment to her clients. She doesn’t just sell protection; she anticipates challenges, plans for contingencies, and ensures families and businesses have security when life takes unexpected turns.

During the pandemic, when uncertainty clouded every business, Nuurhayyu saw opportunity in clarity. By focusing on the right market, raising awareness, and guiding clients through their unique situations, she not only sustained her agency but positioned it to thrive.

A Philosophy of Care

“I don’t just sell policies,” she says. “I sell peace of mind. Every family, every business, every life is worth protecting.”

From arranging company share Hibah for a client to safeguarding a child with autism, Nuurhayyu’s impact goes beyond sales—it’s about problem-solving, foresight, and responsibility. Her clients don’t just get a policy; they gain a trusted advisor who ensures their future is secure.

Leadership and Transformation with RCG

As Hayyan Consultancy grew, so did the complexities of managing a high-performing team and expanding client reach. Nuurhayyu knew she needed guidance to scale without losing the personal touch that defined her service.

RCG’s Role:

• Helped Nuurhayyu structure her agency for sustainable growth
• Strengthened her leadership and decision-making capabilities
• Provided strategies to expand her impact while maintaining personalized client care

With RCG’s mentorship, Hayyan Consultancy evolved into a professional, structured agency—one that balances operational efficiency with the human touch at the heart of every policy.

More Than Insurance

Hayyan Consultancy isn’t about chasing numbers—it’s about creating lasting security and empowering clients to live without fear of the unknown. Nuurhayyu’s story reminds us that meaningful success comes from courage, care, and the relentless pursuit of purpose.

And in protecting others, she’s built something truly lasting.