Client Account Manager | Business Growth Strategist | OKR Practitioner

With a strong foundation in international business and market expansion, Fatin Atasha is dedicated to helping SMEs scale strategically. A graduate of Universiti Teknologi MARA (UiTM) Melaka, she began her career as a Business Development Executive at Sime Darby Motors, where she honed her expertise in sales growth, market positioning, and strategic partnerships.

Now, as a Client Account Manager at RCG, Fatin brings her deep understanding of business dynamics and structured goal-setting methodologies to support SMEs in achieving measurable success. OKR Certified (Level 1) and trained in Mastering OKRs, she guides business leaders in aligning their vision with actionable objectives to drive performance and sustainable expansion.

Passionate about empowering entrepreneurs, Fatin is committed to equipping SMEs with the right strategies, frameworks, and mindset to navigate challenges, seize opportunities, and thrive in competitive industries.