Hasnita Ahmad

Hasnita Ahmad

Executive Director | Business Strategist | Corporate Growth Architect

Hasnita Ahmad is a visionary executive director and business strategist with an exceptional track record in corporate growth, financial management, and high-impact business transformation. As Executive Director at multiple companies, she has been at the forefront of developing and executing strategic business decisions that drive profitability, operational excellence, and market leadership.

A master in scaling businesses and optimizing financial strategies, Hasnita has successfully led multi-company financial management efforts, ensuring revenue diversification, corporate expansion, and long-term stability. Under her leadership, RichWorks Group Consulting (RCG) has achieved impressive figures in terms of its annual turnover, solidifying its status as a dominant force in business coaching and mentorship.

Her strategic expertise in business development and client management has led to:

  • The successful organization of training programs and seminars for over 700,000 entrepreneurs across Malaysia in the past 11 years.

  • The development of high-net-worth client retention programs, catering to elite business owners, SMEs, and high-income entrepreneurs.

  • Achieving Level 3 Recognition for RCG as a certified training provider under the International Coach Guild (ICG) Australia.

  • Managing high-value advertising and media marketing portfolios, overseeing campaigns worth RM2 million per project and securing accreditation from the Association of Accredited Advertising Agents Malaysia (4As).

As an influential thought leader in executive education and leadership development, Hasnita was appointed Adjunct Professor at Innovative University College on December 15, 2024—a testament to her authority in business strategy and corporate leadership.

Certifications & Professional Credentials

With a strong foundation in business strategy and executive leadership, Hasnita holds:

  • MBA from Universiti Kebangsaan Malaysia
  • Executive Education from the National University of Singapore
  • Certified Executive Coach
  • KPI-Certified Professional

Hasnita Ahmad is not just an executive she is a corporate strategist who transforms businesses, builds resilient financial structures, and crafts high-impact business solutions. Her expertise in driving large-scale business initiatives, optimizing profitability, and fostering sustainable growth makes her a powerful force in Malaysia’s entrepreneurial and corporate landscape.

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