Maju Mart 99 Sdn Bhd began simply with a decision to keep going.

After earlier business attempts, Zaini Binti Said started again from a small shop selling coconut milk. Spices came next. Then groceries. Step by step, Maju Mart 99 took shape.

Since opening in 2017 in Kuantan, Pahang, the store has grown into a trusted neighbourhood grocery, especially among residents of Taman Kempadang. Once run alone, it now operates with a dedicated team supporting daily operations—reflecting steady growth built through consistency and understanding local needs.

Seeing Opportunity Where Others Didn’t

“There were no gas sellers on the left or right of the area. I took the opportunity.”

Zaini understood something crucial about retail: survival depends on relevance.

While many grocery stores sell similar items, she identified a daily necessity others overlooked—cooking gas. Food may be essential, but without gas, nothing gets cooked. By offering gas sales alongside groceries, Maju Mart 99 positioned itself as more than a shop. It became a solution.

To go further as a grocery store, Zaini introduced home delivery for gas cylinders, ensuring customers could still rely on her store even when time or mobility was limited.

Did You Know?

Maju Mart 99 became one of the earliest and most recognised cooking gas suppliers in its area, making it a default choice for local households long before competitors entered the space.

Supermarket Quality, Neighbourhood Distance

“The difference is distance. We give quality without wasting customers’ time.”

Freshness is non-negotiable when it comes to vegetables. While many customers are willing to travel far for supermarket-quality produce, Zaini asked a better question: Why should they have to?

By sourcing vegetables directly from farmers, Maju Mart 99 delivers fresh, longer-lasting produce right within the community. Farmers maintain high standards because they serve multiple buyers, ensuring consistency without compromise.

The result? Customers get quality comparable to supermarkets without the travel, traffic, or inconvenience.

Progress Doesn’t Have to Be Complicated

“So far, we only store our database on the store’s phone.”

Zaini believes in starting with what you have. By using a dedicated store phone to collect customer names and contact details, she began building something many small retailers overlook: data.

This simple database allows her to update customers on new stock, manage relationships, and understand buying patterns, proving that even traditional grocery stores can evolve in the digital age.

Little by little, it adds up.

Leadership and Transformation with RichWorks

As the business grew, Zaini realised that hard work alone was no longer enough. To grow further, she needed structure, clarity, and stronger leadership.

Inspired by Prof. Datuk Wira Dr. Azizan Osman, she joined RichWorks Consulting Group. Within three months, she progressed to SPIRE and eventually earned her place in The Titan mentorship program.

Through this journey, Zaini strengthened her mindset, decision-making, and ability to manage a growing team, turning Maju Mart 99 into a business that could scale sustainably.

More Than a Grocery Store

Maju Mart 99 represents resilience. It reflects years of trial, failure, adjustment, and courage. From helping her mother sell traditional snacks as a child to employing others as a business owner, Zaini’s journey proves that success doesn’t come from getting it right the first time.

It comes from refusing to stop.

And today, for the people of Kempadang, Maju Mart 99 isn’t just a place to shop but a store they trust, built by someone who understands exactly what the community needs.

At 24, Jasniza Jamal took over Jas Vision Sdn. Bhd., an eyewear business in Baling, Kedah, carrying both her sister’s legacy and her own debts. The journey was full of challenges. Slow growth, criticism from those around her, and the pressure of responsibility but she refused to let circumstances define her. 

“If life is difficult and painful now, without action nothing will change,” she says.

Education Through Vision

Jas Vision isn’t just about selling eyewear. It’s about awareness and helping rural communities understand the importance of eye health and proper vision care. Every consultation, every frame, and every pair of glasses carries a lesson in self-care. By making eye care accessible, Jasniza transformed a local business into a platform for education.

Did You Know?

Jas Vision doesn’t just sell glasses. The business focuses on raising awareness about eye care in rural communities, helping people understand the importance of proper vision health and even donating eyeglasses to those in need including mosques and schools.

Seeing the Difference with Technology

The business embraced tools that made life easier for customers. An online appointment booking system allows clients to schedule consultations at their convenience, ensuring that eye care is simple, seamless, and personal. Video testimonials from satisfied customers bring transparency, trust, and relatability to the services offered, showing that Jas Vision’s impact goes beyond transactions. It’s about lives improved, confidence restored, and vision preserved.

Giving Back Through CSR

For Jasniza, success is measured by more than sales—it’s about giving back. Jas Vision donates eyewear to schools and mosques, helping those in need and educating communities about vision care. More than charity, it’s a statement: business can serve a higher purpose when guided by empathy and responsibility.

Leadership and Transformation with RCG

As Jas Vision expanded, Jasniza realized that running a business meant more than selling products. It meant building systems, teams, and leadership capabilities.

RCG’s Role:

• Guided Jasniza to shift from operator to strategic leader
• Provided frameworks to manage multiple branches efficiently
• Strengthened her decision-making and community-focused business model

With RCG’s guidance, Jas Vision evolved from a single-shop operation into a structured business that balances growth with social impact, empowering both her team and the communities they serve.

More Than Eyewear

Jas Vision stands as a testament to persistence, vision, and action. Jasniza Jamal’s journey reminds us that meaningful impact begins with a small step by taking responsibility, educating others, and having the courage to change the life in front of you. From that, clarity grows—one pair of eyes, one community, one life at a time.

From boarding school leadership roles to juggling businesses during university—printing, tuition, plumbing—entrepreneurship gradually became part of Muhammad Hakimi’s identity. After four years as a mechanical engineer, life forced him into a crossroads: his wife’s difficult pregnancy and his elderly father-in-law’s declining health. Hakimi chose family, stepping away from his engineering career and returning to what he knew best—entrepreneurial grit.

What started as a simple laptop repair venture eventually evolved into Ikimie Technology, better known today as SifuTech Computer Store—a trusted name for affordable, high-performance laptops and reliable tech repairs across Terengganu and Selangor.

Did You Know?

Every few months, Ikimie Technology’s team distributes essential food items to mosques and families in need, turning business success into community upliftment.

Creating Value That Customers Can Feel

Hakimi believes the best marketing isn’t flashy—it’s value that customers can see, hold, and appreciate instantly.

That’s why promotions like “Buy 1 Laptop, FREE 1 Printer”  and  “Buy 1 Laptop, Free 11 Accessories + 1 Power Bank” have become signature offers at SifuTech.

In a world where technology grows more expensive each year, Ikimie Technology flips the script—making quality tech accessible without compromising performance. Customers benefit from:

• powerful refurbished laptops at a fraction of the price,
• bonus accessories worth real utility,
• savings that make the purchase feel instantly worthwhile.

This value-first strategy keeps customers returning, recommending the store, and trusting the brand more with each purchase.

Service That Goes Beyond the Counter

For Hakimi, sales are only the beginning.

Every projector purchase at Ikimie Technology comes with free on-site installation—a thoughtful touch that transforms satisfaction into loyalty. Customers not only get the product they want but also experience convenience, care, and professionalism that feel rare in today’s market.

This extra-mile mindset creates a chain reaction:

• customers feel taken care of,
• they return for future purchases,
• and they spread word-of-mouth that money can’t buy.

Ikimie Technology isn’t just selling devices—it’s delivering experiences worth remembering.

Strengthening Communities, Not Just Sales

Hakimi believes in giving back and supporting those around him. Collaborating with local businesses and community initiatives, Ikimie Technology fosters goodwill, trust, and long-term relationships that go beyond mere transactions.

Through these acts, Ikimie Technology earns something far more valuable than profit—trust, loyalty, and blessings that sustain long-term growth.

Milestone Highlight

• Founded from a passion for laptop repairs and a strong entrepreneurial background
• Expanded to 7 branches across Terengganu and Selangor
• Launched high-value promotions widely recognized across the market
• Built strong community ties through charity and collaborations

Leadership and Transformation with RCG

Hakimi’s journey reached a turning point through SPIRE mentorship at RichWorks Consulting Group.

What began with scepticism turned into belief when he implemented the proven strategies—and witnessed results firsthand. Through RCG, he sharpened his leadership foundation, refined his business model, and learned to scale with structure rather than guesswork.

RCG’s Role:

• Strengthened his leadership clarity and confidence
• Introduced systems to support multi-branch operations
• Improved promotion strategies and value-driven offerings
• Guided long-term planning for sustainable expansion

With the right mentorship, Hakimi transformed from a hands-on repairman into a scalable business leader with a clear roadmap for Ikimie Technology.

A Brand Built on Trust, Value & Heart

Today, Ikimie Technology stands as a rising leader in affordable tech solutions—where customers don’t just buy devices, but gain value, convenience, and genuine support. Hakimi’s philosophy remains simple:

“Give value. Give sincerity. Make people remember you for the right reasons.”

From Terengganu to Selangor and beyond, Ikimie Technology continues to grow—powered by quality service, meaningful community connection, and a leader determined to make technology accessible for all.

“Industry experience alone couldn’t compensate for the lack of strategic focus, financial structure, and operational clarity—our diversification efforts only highlighted the need for proper business planning.”

In 2017, we stepped away from the family setup to establish Kaharo Jewels as an independent brand. Our goal was to build a scalable, modern jewellery business—but progress was slow without proper systems, a digital strategy, or strong team management. 

Our breakthrough came in 2020 when we joined RichWorks Consulting Group (RCG). Through business consulting and strategic mentoring, we implemented a structured framework covering branding, marketing, financial systems, and team building.

We repositioned Kaharo Jewels as a trend-driven jewellery brand focused on quality and modern design. We partnered only with trusted manufacturers and embraced digital marketing across Facebook, Instagram, and TikTok—broadening our reach and strengthening brand visibility. 

We scaled from 12 to 35 team members, introduced SOPs, strengthened leadership accountability, and built a performance-driven culture. This allowed us to serve more customers while maintaining consistent quality. We also expanded physically by opening kiosks in Terengganu and Kerteh.

With the right strategy and guidance, Kaharo Jewels transformed into a high-growth brand—achieving exponential cumulative growth over the years. This journey demonstrates that even traditional businesses can thrive with structured execution, digital transformation, and the right business advisory.

Kamarulhadi Rani & Rohani Ismail
Co-Founders, Kaharo Jewels Sdn. Bhd.
Retail Industry

As the business expanded, structural weaknesses became more apparent—cash flow inefficiencies, team capability gaps, and an undefined brand direction. These issues escalated when the founder encountered serious setbacks.

“There were times I wanted to give up, overwhelmed by loss and the struggle to organize my marketing and team. But I realized the business had potential. I owed it to my team and the future we were building to find the right structure and keep moving forward.”

In 2019, I decided to seek expert guidance through RichWorks programs including IMKK, MMM, and SPIRE Mentoring. These structured coaching sessions helped me systematize marketing, financial management, and leadership.

With consistent mentoring, the business achieved exponential month-on-month growth, eventually breaking into seven-figure monthly performance. The breakthrough came when I opened a physical store and focused on building a professional team and unique customer offerings, such as personalized name engravings on gold jewelry.

The pandemic challenged us again with market uncertainty, but I deepened my learning by joining RichWorks’ The Titan program. This empowered me to transform Adriana Gold into a resilient and scalable business, increasing brand awareness through digital marketing and disciplined financial planning.

Today, Adriana Gold stands strong with two branches, a growing team, and a clear vision to expand nationwide. We empower women to feel beautiful and confident through our carefully crafted gold pieces.

Success is not just about working hard, but also about seeking the right knowledge and mentorship. With RichWorks’ guidance, I gained the tools and confidence to lead sustainably and build a brand that truly shines.

Fatin Adriana
Founder, Adriana Gold
Retail Industry

“Entrepreneurship is not just about selling a product—it’s about solving a real problem and making an impact.”

In our early years, MommyHana experienced remarkable success. Our innovative educational products resonated with parents, driving strong sales growth year after year. However, as demand increased, so did operational complexities. We expanded rapidly but without a structured strategy, leading to financial missteps and inefficiencies. Leadership gaps, cash flow mismanagement, and a lack of clear business direction began to take a toll.

Over time, our revenue plateaued, and soon after, we faced a significant decline. The once-thriving business started experiencing slower sales, and our market presence weakened. It became clear that growth alone wasn’t enough—without a solid foundation in business strategy and financial management, sustainability would always be a challenge.

Realizing that we needed expert guidance, I turned to professional business advisory support through RichWorks Consulting Group (RCG). Through their structured SME consulting services in Malaysia, I gained invaluable insights into financial restructuring, leadership development, and strategic growth planning.

RCG’s coaching helped us refine our business model, streamline operations, and rebuild our marketing strategy. By integrating structured financial planning, digital transformation consulting, and leadership development consulting, we regained our momentum. We implemented systems that optimized cash flow, strengthened our team’s capabilities, and improved customer engagement.

The results spoke for themselves. After experiencing a period of stagnant growth, MommyHana saw a significant turnaround. Our revenue not only recovered but surged to new heights, surpassing our previous records. The combination of structured business strategy, data-driven decision-making, and strong leadership allowed us to scale sustainably.

Today, MommyHana stands stronger than ever, serving thousands of parents and children with high-quality educational tools. Our journey, from rapid success to a challenging decline and then a powerful resurgence, reinforces the importance of the right business strategies. 

Mohd Farid bin Mohamed Sangido
Founder of MommyHana
Retail Industry

“Managing a long-standing brand isn’t just about preserving tradition—it’s about evolving with the market. We experienced strong sales for several years, but when the market changed, we struggled to adapt. Without the right business structure, our revenue declined, and we faced difficulties in maintaining momentum.”

At its peak, Noor Arfa recorded impressive sales, but sustaining that growth became a challenge. Market trends evolved, and competition intensified, making it clear that traditional business approaches were no longer enough. For a few years, the business plateaued, and without a clear strategy for expansion, profitability suffered.

Recognizing the need for change, we sought expert guidance to revamp our approach. Through structured business transformation consulting, we refined our business model, strengthened our brand positioning, and redefined our sales strategy. By implementing scalable systems, optimizing marketing, and improving team leadership, we rebuilt the foundation for long-term success.

One of our key breakthroughs was the introduction of the structured reseller program where businesses can create opportunities for individuals, especially women to generate income while expanding brand reach. Regular training sessions covering marketing techniques, sales strategies, and industry insights equip resellers with the knowledge they need to succeed. This approach not only drives sales but also fosters economic empowerment within communities, creating a sustainable and scalable business model.

Through these strategic shifts, Noor Arfa Batik experienced a remarkable turnaround. The business recorded double-digit growth in recent years, with stronger financial stability and renewed momentum—reinforcing its commitment to continuous improvement and innovation.

With 7 branches across Malaysia, Noor Arfa Batik continues to grow, innovate, and set new industry standards. This journey highlights the importance of adaptability, structured planning, and continuous learning. 

Wan Mohd Hafiz & Ismaniza Ismail
Managing Director & General Manager of Noor Arfa Batik
Textile and Fashion Industry