In entrepreneurship, hustle is often treated as the ultimate solution: work harder, move faster, sacrifice more. Yet for many business owners, constant effort without structure only deepens exhaustion.

WeKeyra provides accounting, tax, and company secretarial services with over five years of hands-on experience supporting business owners. Built on integrity and registered with the Malaysian Institute of Accountants (MIA), the firm helps businesses turn financial chaos into clear, manageable systems while protecting them from mismanagement and unnecessary risk.

Puan Hairulliza Zaitun (Liza), founder of WeKeyra, experienced this firsthand during the pandemic. Her business reached a point where systems were overwhelmed, documents piled up, and daily operations felt mentally and physically heavy. Clarity seemed distant, and pressure was constant.

What anchored her through that period was a simple belief:
“Bila awak tenang, awak akan menang.”

Did You Know?

WeKeyra has supported over 1,000 entrepreneurs in organising their finances, restoring clarity, and moving from chaos into structured, sustainable operations.

Calm Is Built Through Structure

Peace of mind doesn’t come from motivation alone. It comes from systems. When accounts are organised, compliance is in place, and reporting is clear, anxiety naturally reduces. Entrepreneurs no longer fear audits, rejected financing, or hidden risks.

With financial clarity, business owners stop reacting and start planning. Decisions become intentional. Growth becomes controlled. This is where real stability begins.

Maximising What Is Already in Your Hands

Liza’s journey—from an employee navigating personal loss to leading a professional firm—was not about chasing something new. She built success by fully utilising what she already had: years of experience, practical expertise, and a deep understanding of financial discipline.

Her story reflects a common reality: many businesses don’t lack opportunity—they lack structure. When existing strengths are organised properly, progress follows.

Leadership and Transformation with RCG

As WeKeyra evolved, leadership clarity and structured thinking became essential. Through guided transformation:

• Financial systems became disciplined and scalable
• Decision-making shifted from reactive to data-driven
• Leadership focus moved from daily survival to long-term direction

This alignment allowed WeKeyra to grow with control, clarity, and confidence.

A Business Built on Integrity

WeKeyra stands for more than accounting services. It represents order, trust, and peace of mind for entrepreneurs who want clarity in their numbers and confidence in their decisions.

Liza’s journey shows that when financial integrity is prioritised, calm follows. And when calm is present, businesses are finally positioned to grow with purpose.

For Siti Nuurhayyu Yatim, insurance is never just numbers on a policy—it’s about safeguarding families, businesses, and peace of mind. Growing up with a drive to excel, she transformed her early career in accounting into a path where impact matters more than titles.

Becoming a Life Planner at Hayyan Consultancy under the AIA Group, Nuurhayyu realized that her work could touch lives in ways a spreadsheet never could. Business protection, Takaful coverage, and strategic planning weren’t just products—they were tools to shield families from uncertainty and provide hope in moments of crisis.

Did You Know?

Within just two months as a Life Planner, Nuurhayyu achieved MDRT (Million Dollar Round Table) status—a global recognition awarded to Life Planners meeting the highest standards of excellence. She later reached COT (Court of the Table) status after attaining MDRT three times, proving that dedication and strategy can turn ambition into achievement.

Building Success on Relationships

What sets Hayyan Consultancy apart isn’t just financial expertise—it’s Siti Nuurhayyu’s unwavering commitment to her clients. She doesn’t just sell protection; she anticipates challenges, plans for contingencies, and ensures families and businesses have security when life takes unexpected turns.

During the pandemic, when uncertainty clouded every business, Nuurhayyu saw opportunity in clarity. By focusing on the right market, raising awareness, and guiding clients through their unique situations, she not only sustained her agency but positioned it to thrive.

A Philosophy of Care

“I don’t just sell policies,” she says. “I sell peace of mind. Every family, every business, every life is worth protecting.”

From arranging company share Hibah for a client to safeguarding a child with autism, Nuurhayyu’s impact goes beyond sales—it’s about problem-solving, foresight, and responsibility. Her clients don’t just get a policy; they gain a trusted advisor who ensures their future is secure.

Leadership and Transformation with RCG

As Hayyan Consultancy grew, so did the complexities of managing a high-performing team and expanding client reach. Nuurhayyu knew she needed guidance to scale without losing the personal touch that defined her service.

RCG’s Role:

• Helped Nuurhayyu structure her agency for sustainable growth
• Strengthened her leadership and decision-making capabilities
• Provided strategies to expand her impact while maintaining personalized client care

With RCG’s mentorship, Hayyan Consultancy evolved into a professional, structured agency—one that balances operational efficiency with the human touch at the heart of every policy.

More Than Insurance

Hayyan Consultancy isn’t about chasing numbers—it’s about creating lasting security and empowering clients to live without fear of the unknown. Nuurhayyu’s story reminds us that meaningful success comes from courage, care, and the relentless pursuit of purpose.

And in protecting others, she’s built something truly lasting.

But behind the company’s long-standing legacy is a story of transformation—driven by a leader who never set out to be at the front.

“I didn’t grow up dreaming of being a Managing Director. I just focused on doing the work—until I realised the work needed a leader.”

That leader was Sr Hjh Saidatul Kesuma Dewi Ismail, a trained quantity surveyor and project manager who had built her career executing complex builds, including the Telekom Tower. By 2004, she began stepping into leadership. By 2007, she was officially appointed as Managing Director.

Leading in a male-dominated field wasn’t her agenda—it was her reality. But instead of fighting for attention, she let the results speak. She led with discipline, nurtured technical talent, and kept clients coming back through reliability and delivery. Under her direction, HAPM Consultants became a quiet force in project management consultancy—especially in healthcare infrastructure, where long-term planning and cost clarity were essential.

By 2020, the business was stable. But Sr Dewi began to look deeper:
What would happen if she stepped away? Could the business outlive her involvement?

This question sparked a strategic shift. She joined the Titanium Program under RichWorks Consulting Group (RCG) not to fix something broken—but to evolve from operational leadership to legacy leadership.

Through structured mentorship, she began:

• Introducing clear KPIs for every department
  
• Implementing real-time dashboards for project and financial tracking
  
• Building a second line of leadership to reduce reliance on her personally
  
• Reframing the company’s value not just as implementers—but as strategic partners for long-term developments
  

“We stopped thinking only in project terms. We started thinking in business terms—what must exist for this firm to outlast me?”

This mindset shift changed how HAPM operated—and how it grew. The company recorded steady year-on-year improvements, with an 11.3% revenue increase in 2022, followed by 2.5% in 2023, and 2.4% in 2024. These weren’t massive spikes, but they reflected strategic, sustainable expansion—driven by margin improvements, streamlined team structures, and better client lifecycle value.

Rather than chasing large-scale expansion, Sr Dewi doubled down on selective scaling, intelligent resourcing, and cultural alignment. Her team became leaner, clearer in purpose, and more empowered to lead. Clients noticed the difference—and so did the industry.

For Sr Dewi, HAPM Consultants is not just a company—it’s a legacy platform. It proves that quiet, consistent leadership—combined with strategic action—can redefine what success looks like in the construction consulting world.

“We don’t need to be loud to be impactful. We just need to be clear in our values, structured in our approach, and intentional in how we grow.”

Sr Hjh Saidatul Kesuma Dewi Ismail
Managing Director, HAPM Consultants Sdn. Bhd.
Project Management & Built Environment Consultancy