Pure Healer Therapy Center, also known as Kuhen Energy House under Pure Healer Therapy Center Sdn. Bhd., is dedicated to helping stroke and neurological patients regain movement and independence. The center focuses on restoring mobility so patients can return to a fuller life with their loved ones.

Founded in 2014 by Kuhen Subramaniam, a Penang native and Master Physiotherapist, the center was built on one clear purpose: to provide meaningful support for patients who need more than conventional recovery solutions. Today, it stands as a trusted name in neurological rehabilitation.

Did You Know?

Pure Healer Therapy Center has helped more than 350 stroke survivors improve mobility and walking ability through structured, long-term neurological rehabilitation programmes.

Therapy Designed Around Real Patient Needs

Recovery is never one-size-fits-all. Guided by Kuhen’s hands-on expertise as a Master Physiotherapist, therapy programmes are designed based on each patient’s condition, recovery stage, and personal mobility goals.

Through flexible and structured therapy packages, patients receive targeted support that encourages steady, measurable progress—building confidence for both patients and their families.

Knowledge That Extends Beyond the Therapy Room

Pure Healer Therapy Center believes recovery continues beyond physical sessions. Educational content and guidance are shared to help patients and caregivers understand rehabilitation and support recovery at home.

This knowledge-driven approach positions the center not just as a therapy provider, but as a trusted rehabilitation partner.

Purpose-Driven Awareness and Outreach

Campaigns such as “Bangkit! Bergerak! Berjalan!” (Rise! Move! Walk!) reflect the center’s mission to educate the public about stroke recovery while encouraging active rehabilitation.

These initiatives strengthen awareness, connect with patients in need, and reinforce the center’s message of movement, hope, and independence.

Leadership and Transformation with RCG

As the center grew, stronger structure and leadership became essential. With guidance from Richworks Consulting Group (RCG):

Operational systems were strengthened to support growth
Strategic decision-making was refined for sustainability
Leadership capacity was developed to guide long-term expansion

With RCG’s mentorship, Pure Healer Therapy Center evolved into a more structured and scalable organization—while remaining deeply patient-focused.

Supporting Recovery, One Step at a Time

Pure Healer Therapy Center is built on more than therapy sessions. It is built on expertise, compassion, and purpose-driven leadership.

Through structured rehabilitation, education, and strong clinical guidance from Kuhen Subramaniam, the center continues to help patients reclaim movement—and rebuild life, one step at a time.

Najib Asaddok’s business journey is defined by the rise of Iyziq, a brand built on the lessons of a decade-long career in marketing. Before the success of BeFocusPro, Najib built a large service business called Momentum Internet, leading a team of 100 staff. While he successfully coached thousands of entrepreneurs, he eventually realized that for a business to last, it needed to shift from high-cost services to a scalable, product-focused model.

Did You Know? 

At the peak of his previous service business, Najib’s monthly expenses reached RM500,000 just for staff salaries. This high-pressure model showed the hidden risks of growing too fast and paved the way for the smarter, leaner strategy he now uses at Iyziq.

The Market Shift and Operational Crisis

The business world faced a major turning point as the market changed. With the rise of AI and new customer habits, the demand for traditional digital marketing coaching began to drop. Najib faced a “sustainability test” as cash flow became very tight. Knowing his old model wouldn’t work in the new economy, Najib made the tough decision to restructure, reducing his team from 100 to a core group of 13 to protect his vision and start Iyziq.

Strategic Leadership with RCG

Najib’s ability to rise again is thanks to his 11-year journey with RCG. Under the mentorship of Datuk Wira Dr. Azizan Osman, he transformed his leadership style. His total trust in his mentor’s guidance kept him standing during his lowest points. He learned that managing success is actually harder than achieving it. 

Through RCG, he found the right strategy to pivot from coaching to selling a high-demand physical product.

The Pivot: Building a Product Powerhouse

Najib turned his own struggles with stress and mental fatigue into a business opportunity for Iyziq. He launched BeFocusPro, a product designed to help people find mental clarity. This change solved three major business problems:

• Scalability: He no longer had to spend all his time doing live coaching.
• Modern Marketing: He used his marketing skills to drive huge sales on platforms like TikTok.
• Lean Growth: He now runs a very efficient team while producing more results than ever.

A New Chapter of Impact

Today, Iyziq is a massive success, moving 40,000 bottles of BeFocusPro a month. Najib has combined his experience as a trainer with his new business by building a network of 44 live hosts and a growing team of agents. 

Even as a child, Dr. Samhan showed grit beyond his years. The eldest of seven, he spent afternoons helping his grandmother sell chickens, ducks, and vegetables at Pasir Pasir Mas, Kelantan. By nine, he was managing money, collecting leftover produce, and finding creative ways to earn—lessons in perseverance and responsibility that would shape his future.

Academically, his path wasn’t smooth. After excelling in Matriculation College, he faced a major setback during his third year of medical studies and was unable to continue the programme. Undeterred, he made the bold decision to pursue his medical degree at Tanta University in Egypt.

These experiences didn’t just teach him medicine—they taught him resilience, empathy, and the drive to understand the human story behind every patient.

Did You Know?

Dr. Samhan isn’t just a doctor—he’s also an author. His books, Sampai Menang and Bangkit Keras, turn medical expertise into practical guidance, helping men understand and overcome sexual health challenges with confidence.

HIM Clinic: Redefining Men’s Health with Purpose

What began as a solo mission by Dr. Samhan has grown into HIM Wellness—a trusted online hub for husbands facing erectile dysfunction and premature ejaculation. Driven by a commitment to make sexual health accessible, the clinic now offers online consultations, prescription medications, personalized treatment plans, lifestyle guidance, and educational resources—all fully certified by the Malaysian Ministry of Health (KKM).

For Dr. Samhan, HIM Clinic isn’t just about treatments—it’s about solving real problems. Every service is designed with one question in mind: How can I make life better for my patients? From tailored online consultations to practical treatment plans, the clinic combines convenience, expertise, and care, building trust and leaving a lasting impact on the men and families it serves.

Marketing with Impact

Dr. Samhan didn’t just open a clinic—he found a megaphone for men’s health. TikTok became his stage, where he talks openly about challenges most men face in silence. From candid advice to practical tips, his videos connect, educate, and reassure—turning strangers into a community. On Instagram and Facebook, the conversation expands to families and partners, showing that men’s health isn’t just personal—it affects the people we love.

Through every post, every video, and every shared story, HIM Wellness has become more than a clinic. It’s a place where men feel seen, understood, and supported—a clinic that meets them where they are, online and in life.

Leadership and Transformation with RCG

Even as an experienced doctor, scaling HIM Wellness required guidance. With mentorship from RCG, Dr. Samhan refined his business model, aligned his team, and optimized systems for delivering care at scale.

RCG’s Role:

• Strengthened leadership and strategic vision
• Introduced scalable systems for online consultations and treatment delivery
• Enhanced marketing strategies for value-driven growth
• Guided long-term planning for sustainable expansion

A Clinic Built on Trust and Impact

Today, HIM Wellness stands as a trusted online clinic for men’s sexual health across Malaysia. Dr. Samhan’s philosophy remains simple: “Provide solutions, educate responsibly, and care genuinely.” 

A Philosophy for Life

“To run a business, you need a coach to guide you. It’s like a football player becoming a professional—they need someone to point out mistakes, give tips, and monitor progress. Business is the same.”

For Ahmad Bin Hasan, the aroma of dates wasn’t just part of daily life—it was the beginning of a legacy. Growing up in Kubang Kerian, he watched his parents tirelessly sell dates and Arabic goods at night markets and Ramadan bazaars, instilling in him a deep respect for hard work, craftsmanship, and community connection. Those early experiences shaped Ahmad’s vision: to preserve the family tradition while creating a business that could benefit not just his family, but the nation, community, and faith.

Did You Know?

Dates House Kubang Kerian, under the Maskhal brand, offers premium dates alongside authentic Arabic goods like Mabhara and Bukhoor, bringing the blessings of Middle Eastern tradition into Malaysian homes.

Mastering the Market

Ahmad’s first strategy was to focus on dominating Kubang Kerian, ensuring people knew and trusted the Maskhal brand. By understanding the local market and customer behavior, he built a strong foundation before thinking about expansion—a principle that would guide the company for decades.

Innovation in Customer Experience

While honoring tradition, Ahmad implemented modern strategies to enhance quality, service, and visibility. Friendly service, a comfortable environment, and consistently premium products became Maskhal Tamar’s unique selling points, setting the brand apart from competitors.

Ahmad’s specialty lies in nurturing people alongside products. He believes in helping his team achieve their personal and professional dreams, creating motivation, loyalty, and a shared commitment to the company’s vision.

Leadership and Transformation with RCG

Even with decades of family experience, Ahmad knew he needed new knowledge to scale Maskhal Tamar. RCG’s mentorship helped him align his team, refine sales strategies, strengthen operations, and solidify financial management—transforming both the business and himself as an entrepreneur.

Specialty in Action: Sunnah Foods with a Modern Touch

Today, Maskhal Tamar is a trusted household name for premium dates, Arabic goods, and beverages, blending traditional quality with modern business practices. The company continues to grow its loyal customer base while empowering employees and contributing to the wider community.

Ahmad Bin Hasan at a Glance:

• CEO of Maskhal Tamar Sdn. Bhd.
• Expert in team leadership and structured business growth
• Preserves traditional products while implementing modern operational strategies
• Passionate about empowering employees, customers, and the wider community

“I used to think technical skill and strong sales were enough. But even with RM5 million in revenue, I couldn’t breathe—I was drowning in debt, people issues, and chaos. The real breakthrough came when I learned to build systems, manage cash, and lead with purpose.”

The Early Challenge:
Despite strong early traction and market demand, the business struggled with internal fragmentation. Team alignment was weak. Financial controls were insufficient. Operational decisions were reactive. According to Prof. Dr. Ab Aziz, the issue wasn’t product quality or market relevance—it was the lack of internal strategy and sustainable systems.

Turning Point: Strategic Mentorship
The transformation began when he joined RichWorks Consulting Group’s Titan Program, seeking practical structure beyond academic knowledge. Through RCG’s SME business growth framework, Neo Medicare adopted:

• Clear SOPs and process flowcharts for daily operations
  
• Structured financial dashboards and cash flow discipline
  
• Halal compliance upgrades tied to business systems
  
• A scalable distribution model aligned with team accountability
  

This led to improved internal cohesion, reduced operational stress, and better long-term planning. By treating the business as a living system—one that requires both vision and structure—Prof. Dr. Ab Aziz was able to transition from reactive management to strategic leadership.

Quantifiable Impact:
From 2021 to 2024, Neo Medicare recorded a 38.9% cumulative growth. This upward trend reflects more than revenue—it signals improved trust, delivery consistency, and market stability. The business also strengthened its reputation as a trusted health solutions provider, winning confidence from both B2C and distribution channels.

“I now lead Neo Medicare with a renewed sense of clarity—balancing purpose and profit, science and systems, growth and grounded leadership.”

Today, Neo Medicare stands as a hybrid of mission and scalability—a brand built not just on medicine, but on leadership, resilience, and a long-term vision to serve humanity through wellness.

Prof. Dr. Ab Aziz Al-Safi Hj Ismail
Founder & Managing Director, Neo Medicare Sdn. Bhd.
Health & Wellness Industry

“At just 24, I ventured into the business world with minimal knowledge. I had the determination, but navigating the complexities of running a pharmacy was overwhelming. There were moments of financial distress, even thoughts of giving up, but perseverance and the right guidance changed everything.”

Like many businesses, we faced a major challenge when a risky investment led to significant financial losses. It was a wake-up call where I realised I needed a clear business strategy. Seeking expert advice became a turning point, helping us restructure our financial management, leadership, and marketing efforts. Small yet impactful changes, like improving customer engagement and operational efficiency, led to remarkable results.

When the pandemic hit, many businesses struggled to survive. But instead of retreating, we focused on adapting and implementing proven business strategies. As a result, Nuetraa grew by an incredible 130% in just three months—a testament to resilience, the right strategy, and continuous learning.

Today, Nuetraa is more than just a pharmacy; it’s a trusted healthcare brand built on perseverance, strategic growth, and a commitment to excellence. The business no longer depends solely on me—we’ve developed a capable team, efficient systems, and a long-term growth strategy.

Dato’ Ilaia Raja Sagadewan & Datin Sumitra Ramachandran
Founder and CEO of Nuetraa Sdn BHD
Health and Wellness Industry