Desa Murni Batik: From Legacy Brand to 172% Growth Through Digital-First Strategy
Ahmad Akram Anwar, third-generation leader of Desa Murni Batik, has redefined what it means to scale a legacy business. With no initial passion for entrepreneurship and no plans to continue his family’s traditional batik company, Akram’s unexpected journey began with a single act to help a friend—and evolved into a transformation that drove the company […]
Noor Arfa Batik: Revitalizing a Legacy in the Batik Industry
With over four decades in the industry, Noor Arfa Batik built a reputation as a pioneer in Malaysia’s batik scene. However, despite its strong heritage and craftsmanship, the company faced significant challenges—sales fluctuations, market shifts, and operational inefficiencies that hindered long-term sustainability. “Managing a long-standing brand isn’t just about preserving tradition—it’s about evolving with the […]
