Bebiri World was born from exploration. After shifting between different businesses, Abdullah Muhammad Bin Tajuddin found clarity in the agro-livestock industry, specifically sheep farming. While founded as a breeding operation, Bebiri World is now strategically focusing on the downstream sector, establishing its own slaughterhouse and meat processing capabilities to manage the entire livestock lifecycle.

Founded in 2021 with just 27 sheep and two team members, Bebiri World has grown into a modern operation managing thousands of livestock and serving customers nationwide. Today, the brand stands as a bridge between traditional farming practices, modern digital ownership, and integrated meat production.

Did You Know? 

Most Bebiri World customers have never visited the farm. Nearly all ownership, agreements, and even the final processing of livestock happen fully online, making the entire sheep farming cycle accessible from anywhere in Malaysia.

Reimagining the Pawah System

At the heart of Bebiri World is a reimagined pawah system—an age-old livestock partnership model adapted for modern ownership. Customers can begin with as little as a single sheep that they fully own, while the farm takes care of breeding, daily management, and specialised slaughtering services.

What defines this model is the integration of the slaughterhouse phase. By managing the processing directly, Bebiri World ensures that carefully selected premium breeds such as Santa Ines from Brazil and Blackhead Dorper from Africa, soon to be complemented by Australian White, are handled with high standards of hygiene and Shariah compliance. This allows owners to easily transition their livestock into meat for Aqiqah, Korban, or personal use without requiring external vendors.

Building Presence Beyond the Farm

Although its operations are based in Johor, Bebiri World quickly grew beyond geographical boundaries. By focusing on a single primary channel, the brand established strong visibility and credibility among Malaysians nationwide, particularly families looking to build sustainable assets for the future.

Today, Bebiri World stands as a trusted name in modern livestock ownership, supported by a strong digital community and a growing base of owners who believe in the vision of a fully integrated local meat supply.

Leadership and Transformation with RCG

As the business scaled rapidly, structure became essential. Through leadership alignment and strategic guidance:

• Operations shifted from manual dependence to system-driven execution
• Team growth expanded from two people to a multi-department workforce
• The founder transitioned from daily firefighting to strategic decision-making focused on downstream expansion.

This transformation allowed Bebiri World to scale sustainably while maintaining transparency, efficiency, and brand trust.

A Scalable Livestock Ownership Model

Bebiri World goes beyond conventional sheep farming. It operates as a structured ownership system that enables individuals to enter the agro sector without the need for land, time commitment, or technical expertise.

Driven by innovation, transparency, and a strategic focus on the slaughterhouse and meat processing industry, the brand demonstrates how a traditional industry can scale through modern systems and clear leadership. From an initial 27 sheep, Bebiri World has grown into a nationally recognised model for modern livestock ownership and high-standard processing.

“For me, business was never just about profit. It was about building something that gave dignity to others—and making my family proud along the way.”

Before I sought guidance, DDSB was stuck in a cycle of inefficiency and low profitability. While our sales were strong, profits remained flat. I lacked the systems and leadership capacity to manage growth effectively. I made poor hiring decisions—often recruiting people I knew personally rather than hiring based on actual business needs. This resulted in idle manpower and inflated costs that drained our cash flow.

Every ringgit in the business came from my own effort—no bank financing, no external investors. That forced a level of discipline I wasn’t prepared for. I was growing the business alone, and slowly, the stress began to surface. Yes, we were expanding, but without the right systems, it wasn’t sustainable.

After years of pushing through uncertainty, my father gave me the nudge I didn’t know I needed. I joined the Millionaire Marketing Mastery (MMM) program by RichWorks. Over just three days, everything clicked. I finally understood what was holding us back—poor systems, lack of leadership direction, and no real handle on our finances.

But I didn’t stop there.
I moved forward with direct mentorship under Prof. Datuk Wira Dr Azizan Osman through The Titan Program, where the real transformation began.

Through RCG’s structured coaching, I rebuilt DDSB’s operational model from the ground up. Every weighing center was reassessed for manpower needs. We right-sized our workforce to reduce inefficiencies, and I adopted a multi-step hiring system to ensure we brought in talent aligned with our mission—not just hires based on familiarity.

We also introduced CSR strategies that elevated our visibility and trust among rural communities—our most important stakeholders. We weren’t just offering a service anymore—we were positioning DDSB as a reliable and responsible partner in the supply chain.

And the growth proved it.

In under three years, DDSB transitioned from one location to a multi-branch operation across Terengganu. By building structured access points between smallholder farmers and processing mills, we became a key enabler of rural income sustainability.

Since the transformation began, we’ve grown revenue by over 470%—a milestone I never imagined when I first started out with just one center and a vision.

But beyond the numbers, the biggest transformation was personal.
I moved from constant firefighting to focused strategic leadership. Today, I lead with confidence, structure, and purpose. DDSB is no longer just a rural startup—it now stands as a scalable platform driven by systems and service.

Muhammad Anis Mirza
Founder & Managing Director, Djeneris Diversity Sdn Bhd
Agriculture Industry