Despite having years of experience in the catering industry, Zai Sri Gemilang struggled with sales, customer acquisition, and financial management. However, with the right business growth consulting in Malaysia and strategic execution, it transformed from a struggling family business into a leading catering brand, serving high-profile clients and creating memorable dining experiences.
“I found myself overwhelmed, managing operations without a clear strategy, and working long hours with minimal results. The situation worsened when I was hit with a nearly RM200,000 fine due to financial mismanagement. It was a turning point that made me realize I needed the right guidance to scale the business sustainably.”
In 2017, I sought expert guidance to overcome my business struggles. What I found was not just knowledge, but a structured approach to business growth. Through strategic coaching, I learned how to position Zai Sri Gemilang effectively, refine our marketing, and strengthen our brand presence. These insights allowed us to attract the right customers, scale sustainably, and establish ourselves as a trusted name in the industry.
As a result, we transformed from a struggling catering business to a trusted name in the industry. Our expertise in catering high-profile events, including celebrity weddings and VIP functions, became a key differentiator in the market.
Like many businesses, the pandemic posed a significant challenge. Event cancellations led to revenue losses, and customer refunds put financial strain on our operations. However, instead of retreating, I chose to deepen my learning and joined the SPIRE Mentoring Program, later progressing to Titanium under RichWorks.
Through coaching and structured business frameworks in Richworks Consulting Group (RCG), we adopted digital transformation consulting, optimized operations, and strengthened financial planning. These efforts led to a remarkable turnaround where we once handled only a few wedding events per year, and we scaled up to executing 20 weddings per month.
Today, Zai Sri Gemilang stands as a leading catering brand with over a decade of experience serving corporate clients, government agencies, and private events. We have built a capable team, efficient systems, and a strong growth strategy that ensures long-term sustainability.
Success in business isn’t just about hard work—it’s about the right knowledge, strategies, and mentorship. Through my journey with RCG, I gained the structured guidance needed to refine our business model, improve financial management, and attract the right customers. With the right business advisory, sustainable growth is achievable for any entrepreneur willing to invest in the right strategies.
Norhafizah Abd Karim
CEO of Zai Sri Gemilang
Food and Beverages (F&B) Industry