NOIR started as a bold vision but needed the right strategy to scale. With expert
guidance and structured execution, it grew into a powerhouse brand, creating a
massive impact and building a thriving community of entrepreneurs.
“Building a successful business takes more than passion and vision. It requires the right
business growth consulting, structured execution, and expert guidance.”
As the Founder of NOIR, I had the determination to create something meaningful, but
scaling an SME in Malaysia sustainably was a challenge. While we had a strong brand
concept, we lacked a clear business strategy consulting approach, an optimized marketing
framework, and a structured business model to drive long-term success.
For entrepreneurs looking to scale sustainably, having a clear strategy is essential. Success
isn’t just about working harder; it’s about working smarter with the right foundation in place.
That realization led us to seek structured guidance and expert mentorship, which helped us
gain critical insights into building a scalable business. We learned to implement data-driven
sales strategies, enhance our branding efforts, and develop a strong leadership foundation
to drive team performance.
With Muhammad Azri as the CEO and myself leading NOIR, we were committed to
achieving exponential growth. However, without the right framework, commitment alone was
not enough. We needed clarity in sales strategy consulting, refined financial management,
and an optimized marketing direction to expand effectively.
The impact was transformational. Within just one year, NOIR’s revenue experienced an
exponential increase, surpassing RM18.3 million in 2019. This level of success was no
longer just an aspiration; it became an achievable reality through strategic decision-making
and structured execution.
Today, NOIR has evolved beyond just a brand; it has become a movement with over 24,000
entrepreneurs thriving under its ecosystem. This achievement was not by chance; it was
the result of making informed business decisions, seeking expert guidance, and
implementing proven growth methodologies.
Eriyca Baiduri & Muhammad Azri
Founder & CEO of NOIR
Health & Wellness Industry