A Seed Planted in the Night Markets

For Ahmad Bin Hasan, the aroma of dates wasn’t just part of daily life—it was the beginning of a legacy. Growing up in Kubang Kerian, he watched his parents tirelessly sell dates and Arabic goods at night markets and Ramadan bazaars, instilling in him a deep respect for hard work, craftsmanship, and community connection. Those early experiences shaped Ahmad’s vision: to preserve the family tradition while creating a business that could benefit not just his family, but the nation, community, and faith.

Did You Know?

Dates House Kubang Kerian, under the Maskhal brand, offers premium dates alongside authentic Arabic goods like Mabhara and Bukhoor, bringing the blessings of Middle Eastern tradition into Malaysian homes.

Mastering the Market

Ahmad’s first strategy was to focus on dominating Kubang Kerian, ensuring people knew and trusted the Maskhal brand. By understanding the local market and customer behavior, he built a strong foundation before thinking about expansion—a principle that would guide the company for decades.

Innovation in Customer Experience

While honoring tradition, Ahmad implemented modern strategies to enhance quality, service, and visibility. Friendly service, a comfortable environment, and consistently premium products became Maskhal Tamar’s unique selling points, setting the brand apart from competitors.

Ahmad’s specialty lies in nurturing people alongside products. He believes in helping his team achieve their personal and professional dreams, creating motivation, loyalty, and a shared commitment to the company’s vision.

Leadership and Transformation with RCG

Even with decades of family experience, Ahmad knew he needed new knowledge to scale Maskhal Tamar. RCG’s mentorship helped him align his team, refine sales strategies, strengthen operations, and solidify financial management—transforming both the business and himself as an entrepreneur.

Specialty in Action: Sunnah Foods with a Modern Touch

Today, Maskhal Tamar is a trusted household name for premium dates, Arabic goods, and beverages, blending traditional quality with modern business practices. The company continues to grow its loyal customer base while empowering employees and contributing to the wider community.

Ahmad Bin Hasan at a Glance:

• CEO of Maskhal Tamar Sdn. Bhd.
• Expert in team leadership and structured business growth
• Preserves traditional products while implementing modern operational strategies
• Passionate about empowering employees, customers, and the wider community