From a Small Shop to a Vision for Change

At 24, Jasniza Jamal took over Jas Vision Sdn. Bhd., an eyewear business in Baling, Kedah, carrying both her sister’s legacy and her own debts. The journey was full of challenges. Slow growth, criticism from those around her, and the pressure of responsibility but she refused to let circumstances define her. 

“If life is difficult and painful now, without action nothing will change,” she says.

Education Through Vision

Jas Vision isn’t just about selling eyewear. It’s about awareness and helping rural communities understand the importance of eye health and proper vision care. Every consultation, every frame, and every pair of glasses carries a lesson in self-care. By making eye care accessible, Jasniza transformed a local business into a platform for education.

Did You Know?

Jas Vision doesn’t just sell glasses. The business focuses on raising awareness about eye care in rural communities, helping people understand the importance of proper vision health and even donating eyeglasses to those in need including mosques and schools.

Seeing the Difference with Technology

The business embraced tools that made life easier for customers. An online appointment booking system allows clients to schedule consultations at their convenience, ensuring that eye care is simple, seamless, and personal. Video testimonials from satisfied customers bring transparency, trust, and relatability to the services offered, showing that Jas Vision’s impact goes beyond transactions. It’s about lives improved, confidence restored, and vision preserved.

Giving Back Through CSR

For Jasniza, success is measured by more than sales—it’s about giving back. Jas Vision donates eyewear to schools and mosques, helping those in need and educating communities about vision care. More than charity, it’s a statement: business can serve a higher purpose when guided by empathy and responsibility.

Leadership and Transformation with RCG

As Jas Vision expanded, Jasniza realized that running a business meant more than selling products. It meant building systems, teams, and leadership capabilities.

RCG’s Role:

• Guided Jasniza to shift from operator to strategic leader
• Provided frameworks to manage multiple branches efficiently
• Strengthened her decision-making and community-focused business model

With RCG’s guidance, Jas Vision evolved from a single-shop operation into a structured business that balances growth with social impact, empowering both her team and the communities they serve.

More Than Eyewear

Jas Vision stands as a testament to persistence, vision, and action. Jasniza Jamal’s journey reminds us that meaningful impact begins with a small step by taking responsibility, educating others, and having the courage to change the life in front of you. From that, clarity grows—one pair of eyes, one community, one life at a time.