Laila Alway shares her journey of business growth, strategic leadership, and
transformation, scaling from RM6,000 per month to over RM20 million with the right
guidance and expertise.

“When I started my business in 2019, sales were steadily growing. However, the 2020
pandemic created a major setback, making it difficult to generate revenue. In May 2020, I
made a pivotal decision to join RCG, and that changed everything. Through their expert
guidance, I achieved my first RM1 million in revenue and closed the year with RM1.8 million
in total sales.”

RCG’s structured approach helped me refine my business model, integrate technology, and
optimize operations. Their expertise in business strategy consultants in Malaysia and
digital transformation consulting provided the right framework for sustainable growth.
Their leadership development support gave me the confidence to make strategic decisions
that propelled my business forward.

The results have been remarkable. I started with RM6,000 per month, and through the right
strategies and mentorship, I successfully scaled my business to new heights. Today, my
business has surpassed RM20 million in revenue, a milestone I never imagined reaching so
quickly.

Currently, 95% of our transactions are generated through online platforms, reflecting a
significant shift towards digital sales. It is incredibly rewarding to see our locally crafted
products gaining traction in Australia, Brunei, and Singapore. With an average of 300
potential customers daily showing interest in our furniture, it’s clear that the right strategies
have made all the difference in expanding our market reach.

For any SME owners looking to break through their business challenges, investing in the
right consulting services can be a game-changer. The right experts can provide valuable
insights and strategies tailored to the unique needs of growing businesses in Malaysia.

Nur Laila Alway
Chief Executive Officer (CEO) of Ella Furniture
Manufacturing Industry