Najwa Binti Abu Bakar, Managing Director of Faiza Marketing Sdn. Bhd., led a remarkable turnaround of her family’s spice business. Burdened by financial strain, leadership gaps, and a factory investment that resulted in multimillion-ringgit debt, she revived the company through structured SME consulting and hands-on mentorship with RichWorks Consulting Group (RCG).

“Today, I lead with purpose, backed by a solid team and a long-term vision that empowers our business to grow—not just survive.”

Before joining RCG, I felt stuck. We had a strong brand presence, but there was no structure behind the business. I made tough mistakes—like building a large-scale factory without proper planning—which led to overwhelming debt, internal tension, and years spent operating in survival mode.

In 2022, I made a pivotal decision to join the The Titan program under RCG’s SME business growth consulting platform. That moment changed everything—both in how I ran the business and how I saw myself as a leader.

With expert guidance and structured systems, we increased internal sales by over 130%. We stabilized cash flow and began systematically reducing long-standing debts.

Between 2022 and 2024, Faiza Marketing achieved over 460% company-wide growth—a milestone that once felt impossible. But more important than the numbers was the shift in how we operated. I went from carrying the entire business on my shoulders to leading with structure, clarity, and resilience.

The biggest transformation wasn’t just financial—it was leadership. I stopped reacting and started building intentionally. Today, Faiza Marketing isn’t just growing—it’s built to last.

If there’s one thing I’ve learned, it’s this: Business success isn’t just about product or market—it’s about the people leading it. When leaders grow, everything else follows. The right consulting doesn’t just solve problems—it builds businesses that make lasting impact.

Najwa Binti Abu Bakar
Managing Director of Faiza Marketing Sdn. Bhd.
Food & Beverages Industry