Najeehah International began with a deeply personal mission. To support mothers in caring for their families with greater ease, confidence, and consistency.

Founded in 2018 under the leadership of Rosliza Yaziz, the brand grew from a small family initiative into a household name rooted in care, tradition, and trust.

As demand increased across Malaysia, Najeehah faced a natural turning point. The same dedication that built the brand was no longer enough to sustain its next stage of growth.

It needed structure to match its intention.

Building Strength Behind a Growing Brand

At this stage, Najeehah began being mentored under RCG (Richworks Consulting Group) to strengthen its internal business foundation.

The focus was not to change the identity of the brand, but to support its evolution through clearer systems, operational discipline, and scalable structure.

This guidance allowed Rosliza to move from managing day to day execution to focusing more on leadership, direction, and long term growth.

More importantly, it ensured that the care and consistency Najeehah was known for could be maintained even as the brand expanded.

From Intention to Scalable Impact

With stronger systems in place, Najeehah was able to expand its reach across Malaysia, building a nationwide network of stockists and agents.

The brand’s products, centred around trusted ingredients such as Bidara and saffron, continued to play a consistent role in supporting mothers in their daily routines of care.

What changed was not the heart of the brand, but its capacity to deliver that care at scale.

A Brand Supported by Structure and People

Behind Najeehah is a growing team responsible for marketing, operations, and community development.

With clearer direction and structured systems in place, each part of the organisation now works with greater alignment and purpose.

This has allowed the brand to grow sustainably while maintaining its focus on what matters most. Supporting families and strengthening homes.

A Continuing Journey of Growth

Najeehah International’s journey reflects a simple truth.

Passion builds a brand. Structure sustains it.

Through being mentored under RCG, Najeehah has been able to strengthen both.

Today, the brand continues to grow with clarity, supported by systems that allow its original mission to reach more homes across Malaysia.

At its core, the focus remains unchanged.

To support mothers, strengthen families and to ensure care can be delivered with consistency at every stage of growth.