Laila Alway shares her journey of business growth, strategic leadership, and transformation—scaling from modest beginnings into a multimillion-ringgit enterprise with the right guidance and expertise.

“When I started my business in 2019, sales were steadily growing. However, the 2020 pandemic created a major setback, making it difficult to generate revenue. In May 2020, I made a pivotal decision to join RCG, and that changed everything. Through their expert guidance, I achieved my first major business milestone and closed the year with growth far beyond my expectations.”

RCG’s structured approach helped me refine my business model, integrate technology, and optimize operations. Their expertise in business strategy consultants in Malaysia and digital transformation consulting provided the right framework for sustainable growth. Their leadership development support gave me the confidence to make strategic decisions that propelled my business forward.

The results have been remarkable. I started with only a few thousand ringgit per month, and through the right strategies and mentorship, I scaled my business more than 300 times its original size. This level of transformation was something I never imagined reaching so quickly.

Currently, 95% of our transactions are generated through online platforms, reflecting a significant shift towards digital sales. It is incredibly rewarding to see our locally crafted products gaining traction in Australia, Brunei, and Singapore. With an average of 300 potential customers daily showing interest in our furniture, it’s clear that the right strategies have made all the difference in expanding our market reach.

For any SME owners looking to break through their business challenges, investing in the right consulting services can be a game-changer. The right experts can provide valuable insights and strategies tailored to the unique needs of growing businesses in Malaysia.

Nur Laila Alway
Chief Executive Officer (CEO) of Ella Furniture
Manufacturing Industry