NOIR started as a bold vision but needed the right strategy to scale. With expert guidance and structured execution, it grew into a powerhouse brand, creating a massive impact and building a thriving community of entrepreneurs.
“Building a successful business takes more than passion and vision. It requires the right business growth consulting, structured execution, and expert guidance.”
As the Founder of NOIR, I had the determination to create something meaningful, but scaling an SME in Malaysia sustainably was a challenge. While we had a strong brand concept, we lacked a clear business strategy consulting approach, an optimized marketing framework, and a structured business model to drive long-term success.
For entrepreneurs looking to scale sustainably, having a clear strategy is essential. Success isn’t just about working harder; it’s about working smarter with the right foundation in place. That realization led us to seek structured guidance and expert mentorship, which helped us gain critical insights into building a scalable business. We learned to implement data-driven sales strategies, enhance our branding efforts, and develop a strong leadership foundation to drive team performance.
With Muhammad Azri as the CEO and myself leading NOIR, we were committed to achieving exponential growth. However, without the right framework, commitment alone was not enough. We needed clarity in sales strategy consulting, refined financial management, and an optimized marketing direction to expand effectively.
The impact was transformational. Within just one year, NOIR achieved triple-digit growth, marking an exponential leap that exceeded all previous milestones. This level of success was no longer just an aspiration; it became an achievable reality through strategic decision-making and structured execution.
Today, NOIR has evolved beyond just a brand; it has become a movement with over 24,000 entrepreneurs thriving under its ecosystem. This achievement was not by chance; it was the result of making informed business decisions, seeking expert guidance, and implementing proven growth methodologies.
Eriyca Baiduri & Muhammad Azri
Founder & CEO of NOIR
Health & Wellness Industry