Prof. Datuk Wira Dr. Azizan Osman is more than a founder he is a national icon in entrepreneurship development, a master coach in business transformation, and the visionary force behind one of Malaysia’s most impactful SME consulting movements.
With a legacy rooted in purpose and impact, Datuk Wira established RichWorks Consulting Group to bridge a critical gap in the entrepreneurial ecosystem: empowering everyday entrepreneurs to achieve extraordinary success. Today, his mission has touched over 1.7 million lives, transformed more than 10,000 businesses, and fueled approximately RM3 billion in client-generated revenue in 2024 alone.
From coaching single founders to guiding some of the nation’s most iconic brands —his influence spans industries and generations. His coaching is not simply instructional; it is transformational. He has personally led the creation of countless self-made millionaires by aligning strategic structure with leadership mindset, clarity, and execution.
An esteemed scholar and lifelong learner, Datuk Wira holds a Ph.D. in Business Management (AeU), a Master’s in Marketing (Salford, UK), an LL.M. in Corporate Governance (Cumbria, UK), and is currently pursuing a Global MBA with the University of Manchester. He also serves as Professor of Practice at Asia e University and is actively involved in advancing business education in Malaysia.
His credentials and recognition are numerous, but his real legacy is defined by the entrepreneurs he’s empowered and the communities they’ve uplifted. Whether speaking on global stages, mentoring new leaders, or building tech-enabled ventures, his leadership remains focused on one mission: nation-building through business transformation.
As a founder, Datuk Wira brings not only vision but velocity, values, and a voice for change that resonates across the Malaysian business landscape.
Certifications & Professional Credentials
Academic & Professional Qualifications
As a founder, Datuk Wira brings not only vision but velocity, values, and a voice for change that resonates across the Malaysian business landscape.
Coaching & Business Excellence
Professional Accreditations
National Recognition & Influence
Legacy & Impact
Prof. Datuk Wira Dr. Azizan Osman’s legacy lives through the tens of thousands of entrepreneurs he’s mentored, the brands he’s elevated, and the economy he’s helped shape. With a career spanning business, academia, investment, and public influence, his work continues to inspire generations to dream bigger, act bolder, and lead businesses that transform lives.
RCG provides expert business and consulting services, ensuring strategic growth and success for our clients.
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