MAMASAB International Sdn. Bhd. is a prime example of how structured business consulting and strategic execution can transform a home-based dessert business into a nationwide F&B powerhouse. What began as a passion-driven venture in a home kitchen has grown into a scalable enterprise with more than 130 staff and a distributor network of nearly 30,000 individuals across Malaysia. This success was made possible through strategic mentorship, business model optimization, and disciplined operational execution.
“Achieving sustainable business growth requires more than inherent passion or product excellence. It necessitates strategic business consulting, disciplined execution, and expert guidance to facilitate true scalability.”
Despite strong product demand, MAMASAB lacked a clear business model, structured marketing, and effective team management systems. We knew we needed more than just hard work—we needed the right knowledge and tools to scale strategically. That realization led us to seek guidance from RichWorks Consulting Group (RCG).
Through RCG’s structured mentoring, we learned to build a solid business foundation. We implemented structured sales strategies, strengthened our brand positioning, and developed leadership capabilities to manage our growing team and distributor base. This consulting-based approach brought the clarity and direction we needed.
We made the pivotal decision to leave our stable professional careers and fully commit to the business. But even with that commitment, we quickly realized that early momentum alone wasn’t enough. Without a clear strategic framework, sustained growth wasn’t possible.
With expert guidance, MAMASAB achieved exponential growth within just a few years—expanding from a small kitchen operation into a nationwide F&B brand. This transformation was made possible by strategic focus, disciplined systems, and leadership development.
Our journey proves that when passion is matched with structure, mentorship, and strategy — remarkable things happen. MAMASAB’s transformation is a testament to what’s possible when passion meets structure, mentorship, and strategy.
Siti Noor Sabrina Soobri & Muhammad Rizal Saim
Founders, MAMASAB International Sdn Bhd
Food & Beverage Industry
