Adriana Gold gained early traction through online sales, but lacked the strategic foundation needed for sustainable growth. Founded by Fatin Adriana, the brand started as a dropship business with minimal systems, limited financial controls, and no clear market positioning in the competitive gold jewelry space.
As the business expanded, structural weaknesses became more apparent—cash flow inefficiencies, team capability gaps, and an undefined brand direction. These issues escalated when the founder encountered serious setbacks.
“There were times I wanted to give up, overwhelmed by loss and the struggle to organize my marketing and team. But I realized the business had potential. I owed it to my team and the future we were building to find the right structure and keep moving forward.”
In 2019, I decided to seek expert guidance through RichWorks programs including IMKK, MMM, and SPIRE Mentoring. These structured coaching sessions helped me systematize marketing, financial management, and leadership.
With consistent mentoring, my sales jumped from RM30,000 to RM700,000 monthly, eventually surpassing RM1 million in monthly sales. The breakthrough came when I opened a physical store and focused on building a professional team and unique customer offerings, like personalized name engravings on gold jewelry.
The pandemic challenged us again with market uncertainty, but I deepened my learning by joining RichWorks’ The Titan program. This empowered me to transform Adriana Gold into a resilient and scalable business, increasing brand awareness through digital marketing and disciplined financial planning.
Today, Adriana Gold stands strong with two branches, a growing team, and a clear vision to expand nationwide. We empower women to feel beautiful and confident through our carefully crafted gold pieces.
Success is not just about working hard, but also about seeking the right knowledge and mentorship. With RichWorks’ guidance, I gained the tools and confidence to lead sustainably and build a brand that truly shines.
Fatin Adriana
Founder, Adriana Gold
Retail Industry