Prof. Datuk Wira Dr. Azizan Osman is not just a founder—he is a national icon in entrepreneurship development, a master coach in business transformation, and the visionary leader behind one of Malaysia’s most impactful SME consulting movements.

Driven by a purpose to uplift lives, he founded RichWorks Consulting Group to fill a critical gap in the entrepreneurial landscape: empowering everyday entrepreneurs to achieve extraordinary success. His mission has touched over 1.7 million individuals, transformed more than 10,000 businesses, and generated approximately RM3 billion in client revenue in 2024 alone.

From mentoring solopreneurs to transforming some of Malaysia’s most recognizable brands—Eskayvie, Andalusia, The Raw., Noir, Sabella, and many more—his influence transcends industries and generations. His approach is more than coaching; it’s transformational leadership. By aligning strategy with mindset, clarity, and execution, he has helped create a new generation of self-made millionaires.

A dedicated scholar and lifelong learner, Datuk Wira holds a Ph.D. in Business Management (AeU), a Master’s in Marketing (Salford, UK), an LL.M. in Corporate Governance (Cumbria, UK), and is currently pursuing a Global MBA with the University of Manchester. He also serves as Professor of Practice at Asia e University, actively contributing to the future of business education in Malaysia.

While his accolades are extensive, his true legacy is the success of the entrepreneurs he’s mentored and the communities they’ve empowered. Whether he’s speaking on international platforms, mentoring emerging leaders, or building digital ventures, his purpose remains unchanged: nation-building through business transformation.

As a founder, Datuk Wira brings vision, velocity, values, and a voice for change that continues to shape Malaysia’s business landscape.

Certifications & Professional Credentials

Academic & Professional Qualifications

• Ph.D. in Business Management | Asia e University (AeU)
• MSc in Marketing | University of Salford, UK
• LL.M. in Corporate Governance | University of Cumbria, UK
• Professor of Practice | Asia e University (Malaysia)
• Global MBA (in progress) | University of Manchester
• Ph.D. in Philosophy (in progress) | University Putra Malaysia

Coaching & Business Excellence

• World Class Credential Master Coach | International Coach Guild (ICG), Australia
• Brand ICON Leadership Award Recipient | BrandLaureate
• Certified Master Coach & Mentor (Various Global Certifications)

Professional Accreditations

• Chartered Management Accountant | CIMA (UK)
• Chartered Accountant | Malaysian Institute of Accountants (CA(M))
• Affiliate Member | MAICSA
• Fellow | Chartered Institute of Marketing (FCIM, UK)
• Chartered Management Consultant | MCMI ChMC (UK)
• Fellow | Institute of Certified Business Consultants (FICBC, US)

National Recognition & Influence

• “Successful Malaysian of 2022” | Britishpedia
• Conferred the title of Datuk Wira (DCSM) by the State of Melaka
• Board Director & Substantial Shareholder | ManagePay Systems Berhad (MPay)

Legacy & Impact

Prof. Datuk Wira Dr. Azizan Osman’s legacy lives on through the thousands of entrepreneurs he has coached, the brands he has elevated, and the national economy he continues to shape. His influence across business, academia, investment, and public leadership inspires a new generation to dream bigger, act bolder, and build businesses that transform lives.