Senior Leadership Team

Muhammad Hafiz Jasmi

Muhammad Hafiz Jasmi is a dedicated business coach and strategic advisor to entrepreneurs committed to scaling their companies with clarity and confidence. As Chief Client Management Officer at RichWorks Group Consulting, Hafiz brings over 13 years of experience helping business owners overcome business challenges, build systems that scale, and achieve sustainable success.

At the heart of his role is a coaching philosophy rooted in structure, data, and deep empathy. Hafiz leads a team of 10 expert consultants who guide over 1,000 entrepreneurs across industries—providing them with tailored strategies, clear accountability, and performance frameworks that drive results. In 2024 alone, these entrepreneurs collectively generated RM3 billion in revenue, a testament to the impact of his client-centric approach.

As a coach, Hafiz is known for translating big-picture strategy into practical, step-by-step execution. His work has directly helped 394 entrepreneurs achieve their first RM1 million in revenue, guiding them through business hurdles with a combination of insight, structure, and mentorship.

He holds an Executive Master of Business Administration (EMBA) from Universiti Malaysia Sarawak (UNIMAS), equipping him with the academic grounding to complement his real-world expertise. His certifications include OKR Practitioner (Levels 1 & 2), NLP Coaching, and professional business coaching—credentials that reinforce his ability to guide business owners from vision to execution.

Whether he’s coaching a solo founder or leading high-impact mentorship programs, Hafiz’s mission remains the same: to unlock scalable growth and help entrepreneurs become the leaders their businesses need.

Certifications & Professional Credentials

Business Growth & Performance Strategy

  • Certified OKR Practitioner (C-OKRP)™ – Level 1 & 2 | OKR International
  • Mastering OKRs | OKRsCoaches.com
  • Franchise Consultant Course | Malaysian Franchise Association

Leadership & Coaching

  • Masteries Practitioner | International Association of Coaching (IAC)
  • Certified Coach | MIM Certified Professional Coach (MIM-CPC)

Mindset & Coaching Certifications

  • Certified Coach | Global NLP Training (Approved by INEMLA)
    • Specializations:
      • Mindset & Personal Leadership Coach
      • Mindset & Life Strategy Coach

Social and Emotional Intelligence Coach

Let’s Collaborate with Us!

From an early stage start-up’s growth strategies to helping existing businesses, we have done it all! The results speak for themselves. Our services work.