Weddings By Emma blends creativity with strategy to deliver exceptional event experiences. By prioritizing client trust, resilience, and continuous growth, the business now manages up to more than eight events monthly, generating RM 12.16 million in revenue in 2024.
“Before establishing Weddings By Emma, I had a deep passion for creating memorable experiences. However, I quickly realized that passion alone wasn’t enough—I needed structure, strategy, and a clear vision to scale my business successfully. Over the years, I refined our approach to wedding and event planning, ensuring that every celebration we design is not only visually stunning but also a seamless experience for our clients.
During the pandemic, we faced unprecedented challenges. The uncertainty of postponed events and changing regulations could have put us at a standstill. Instead, I took decisive action. I personally engaged with our clients, providing them with direct communication and reassurance during those difficult times. This experience reinforced my belief that strong client relationships, transparent communication, and adaptability are the pillars of long-term business success.
Joining RichWorks Consulting Group (RCG) was a turning point for Weddings By Emma. Through structured coaching and proven business frameworks, I gained clarity on financial planning, operations, and strategic marketing. The guidance from RCG helped me implement scalable systems, optimize our client management process, and reposition our brand for sustainable growth.
More importantly, I learned how to lead with confidence, ensuring that every decision was aligned with long-term success. With the expertise of business growth consulting, we strengthened our foundation, allowing us to expand and solidify our presence in the event industry.
Through strategic business development and continuous learning, Weddings By Emma has grown into a trusted name in the industry. Today, we successfully manage up to eight events per month and recorded an impressive RM 12.16 million in revenue in 2024. More importantly, we have built a reputation for delivering personalized, high-quality event experiences tailored to each client’s unique vision. With the support of professional business advisory, we have enhanced our operations and built a sustainable, scalable business model.
Sustainable business growth is not just about creativity—it requires the right mindset, structured systems, and a commitment to client excellence. At Weddings By Emma, we continue to refine our processes, invest in innovation, and ensure that every client receives a service that exceeds expectations. The success of our business is not measured by the number of events we handle but by the trust we earn and the unforgettable moments we create.
Zuraida Jaafar
CEO of Weddings by Emma
Service Provider Industry